Born in Liverpool in 1984, Ian Fletcher, a distinguished betting expert, attained a Master’s in Sports Analytics from the University of Manchester in 2010. Between 2011 and 2019, he was engaged with various English football clubs, focusing on tactical analysis and player performance metrics. Fletcher has contributed to 12 academic papers, emphasizing the role of game tempo and set-piece efficiency. In 2020, he transitioned into the realm of journalism. Presently, Fletcher authors in-depth analytical pieces on football, exploring game dynamics and team strategies, and his expertise is sought after by numerous sports platforms.