Club responds to survey highlighting cost pressures on fans
Nottingham Forest have decided to freeze season ticket prices for the 2026 27 campaign after supporters raised concerns about the rising cost of attending matches. The decision follows a survey carried out by the Nottingham Forest Supporters Trust which revealed that ticket prices have become the main factor influencing whether fans attend games.
According to the survey, financial considerations now outweigh loyalty and emotional attachment when supporters decide if they can afford to go to the stadium. The club responded by keeping season ticket prices unchanged and by reducing ticket prices for the upcoming Europa League match against Midtjylland.
Supporters welcome the move but challenges remain
Andy Caddell from the Nottingham Forest Supporters Trust welcomed the decision but admitted that many fans still face difficult choices when deciding whether to renew their season tickets.
He explained that uncertainty over which league Forest will play in next season could affect supporters’ decisions. With the club currently battling near the bottom of the Premier League table, some fans may wait until late in the season before committing.
Caddell also stressed that Nottingham is not one of the wealthiest areas in England and many supporters simply cannot afford high ticket prices. In his view, more affordable tickets could actually benefit the club by attracting larger crowds and creating a better atmosphere at the City Ground.
Players and club leadership support the decision
Forest captain Ryan Yates praised the club for listening to supporters and acting on their concerns. He acknowledged that many fans are facing financial pressure and said it was important that the club responded in a positive way.
Club chairman Nicholas Randall KC also emphasized the importance of maintaining a strong relationship between the team and its supporters. He stated that the decision to freeze prices was intended to strengthen the bond between the club and its fans as Forest continue working toward their future ambitions.
