BC.GAME, a prominent iGaming platform, has announced a multi-year strategic partnership with Leicester City, positioning itself as the club’s Official Principal Partner. This $40 million deal, effective from July 5, 2024, marks a significant collaboration for both parties.
Branding and Merchandise Integration
The agreement ensures BC.GAME’s branding will feature prominently on Leicester City’s Men’s First Team merchandise for the 2024/2025 season. Fans can expect to see BC.GAME’s logo on adult replica shirts and the new Adidas home shirts, which will be available from July 6, 2024, both in-store and online.
Leveraging $BC Tokens for Fan Engagement
This partnership will leverage $BC tokens, BC.GAME’s native cryptocurrency, to enhance fan engagement and experiences. The $BC token offers various utilities, including governance, in-game purchases, and exclusive access to features. To support the token, BC.GAME plans to implement community airdrops, marketing strategies, and liquidity mining, ensuring the stability of $BC and rewarding early supporters.
Statements from Key Stakeholders
Leicester City’s Chief Executive, Susan Whelan, expressed enthusiasm for the partnership, highlighting BC.GAME’s innovative approach and history of successful sports relationships. She emphasized the importance of attracting high-value partners as Leicester City aims to re-establish itself among the Premier League elite.
About BC.GAME
Established in 2017, BC.GAME is a crypto gambling platform that utilizes blockchain technology to offer secure and fair gaming solutions. The platform is dedicated to providing an engaging and entertaining experience for gamers, ensuring an everlasting and endless entertaining experience.
Historical Context and Future Prospects
Leicester City is known for its unexpected Premier League victory in 2016 and FA Cup win in 2021. This strategic partnership comes as Leicester City returns to the Premier League for the 2024/2025 season, aligning with BC.GAME’s strategy to connect with leading entities and enhance gaming experiences for all users.
