BC.GAME and Leicester City Ink $40M Deal

BC.GAME, a prominent iGaming platform, has announced a multi-year strategic partnership with Leicester City, positioning itself as the club’s Official Principal Partner. This $40 million deal, effective from July 5, 2024, marks a significant collaboration for both parties.

Branding and Merchandise Integration

The agreement ensures BC.GAME’s branding will feature prominently on Leicester City’s Men’s First Team merchandise for the 2024/2025 season. Fans can expect to see BC.GAME’s logo on adult replica shirts and the new Adidas home shirts, which will be available from July 6, 2024, both in-store and online.

Leveraging $BC Tokens for Fan Engagement

This partnership will leverage $BC tokens, BC.GAME’s native cryptocurrency, to enhance fan engagement and experiences. The $BC token offers various utilities, including governance, in-game purchases, and exclusive access to features. To support the token, BC.GAME plans to implement community airdrops, marketing strategies, and liquidity mining, ensuring the stability of $BC and rewarding early supporters.

Statements from Key Stakeholders

Leicester City’s Chief Executive, Susan Whelan, expressed enthusiasm for the partnership, highlighting BC.GAME’s innovative approach and history of successful sports relationships. She emphasized the importance of attracting high-value partners as Leicester City aims to re-establish itself among the Premier League elite.

About BC.GAME

Established in 2017, BC.GAME is a crypto gambling platform that utilizes blockchain technology to offer secure and fair gaming solutions. The platform is dedicated to providing an engaging and entertaining experience for gamers, ensuring an everlasting and endless entertaining experience.

Historical Context and Future Prospects

Leicester City is known for its unexpected Premier League victory in 2016 and FA Cup win in 2021. This strategic partnership comes as Leicester City returns to the Premier League for the 2024/2025 season, aligning with BC.GAME’s strategy to connect with leading entities and enhance gaming experiences for all users.

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About the Author

Born in London in 1986, Samuel Gray is a distinguished betting expert with a Master’s in Sports Analysis from the University of Leeds, obtained in 2011. From 2012 to 2019, he worked closely with multiple athletic organizations, specializing in performance metrics across various common sports. Gray has authored 15 academic papers, predominantly on the optimization of training regimes and injury prevention. Transitioning from research in 2020, Gray began a journalism career. He now pens analytical pieces about the nuances of common sports and contributes regularly to several sports-focused platforms, shedding light on contemporary tactics and athlete assessments.

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